This movement is for vegan men who feel the urgency to create real change in how society views masculinity and compassion. As a founding member, you’ll be part of regular group conversations, create real change through active involvement, help shape a community that transforms how men approach health, leadership, and environmental stewardship.
If you’re ready to be part of a transformative community and create something meaningful, we’d love to hear from you.
We’ll reach out within 48 hours to schedule a casual conversation about next steps and how we can work together to build this movement. Thank you!
About
For years, I’ve carried a weight that many vegan men might recognize – the feeling that I’m not doing enough. That we’re responsible for more. Each day that passes without action feels like a missed opportunity to create real change. We see the problems clearly: the rising rates of preventable diseases, the environmental destruction, the normalized violence in our society, the suppression of compassion in men. Being aware isn’t enough anymore. Being vegan isn’t enough anymore.
This realization is what drove me to create MaleChicks™. Because one person alone can’t create the change we need. Individual actions matter, but a movement of compassionate men, working together? That could transform society. That could create the future our children deserve.
This is the most important work of my life because it touches every crucial aspect of our future: men’s health, compassion, environmental sustainability, and the world our children – and their children – will inherit. It’s about creating a movement where vegan men can step into their role as guardians and leaders, where compassion is recognized as strength, and where we can support each other in creating lasting change.
MaleChicks™ emerged from understanding how our treatment of male chicks in the egg industry reflects deeper issues in how society views both masculinity and compassion. It’s a call to transform pain into purpose, to turn awareness into action.
We’re building this movement because the world needs a new model of masculine leadership – one that puts compassion at its core. Whether you’re here because you care about health, animals, the environment, or the future of masculinity itself, you’ve found a community ready to take action.
If you’ve felt this same responsibility, this same urgency for change, you’re not alone. The time for waiting is over. The time for action is now.
Are you ready to be part of something bigger than yourself?
Let’s create change through compassionate action.

Hey, I’m Juan…
The founder of MaleChicks. I strongly believe that veganism is the most important cause of our time, and that compassionate men have a duty to lead the way forward.
I went vegan after watching Gary Yoroufsky’s speech about 10 years ago. Since then, I’ve felt an enormous responsibility to help make a change happen. I’ve been a husband for almost 20 years and I’m a father of three. I’m also a daily runner, a marketer, and brand/product designer at KindlyLoud.com.
Connect with me on Instagram, Vegan Business Tribe, or Hive.
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