The transformation of our food system and society requires clear values to guide our actions. As vegan men stepping into our role as advocates for change, these principles shape how we work, support each other, and create impact.
These five core values…
…guide how we show up, work together, and drive systemic change. They reflect our commitment to effective, strategic action in phasing out animal agriculture and addressing its widespread impacts on society – from health crises to environmental destruction.
1. Strategic Focus
● We recognize animal agriculture as a root cause of major societal issues – from health crises to environmental destruction
● We focus on institutional transformation and systemic change
● We understand that small actions consistently accumulated over time create change
● We measure outcomes and adapt based on results
2. Zero Violence
● We lead through compassion, not force
● We show strength through protection, not domination
● We redefine masculine leadership through ethical action
● We transform conflict into opportunity
3. Collective Power
● We build change through collaboration, not ego
● We share knowledge and resources openly
● We support each other’s growth and learning
● We value diverse approaches and perspectives
4. Courageous Action
● We act from possibility, not fear
● We engage in difficult conversations
● We embrace discomfort for necessary change
● We persevere through challenges
5. Continuous Growth
● We learn from success and failure
● We remain curious and open-minded
● We balance urgency with strategic patience
● We operate with transparency and humility